These letterpress business cards were designed by the client and were a fun project to work on. I LOVE die-cuts! Below is a great example of a flood print. In our artwork approval (your contract that you sign before we head to press) it outlines a few variables that are important with letterpress printing to note. One is color variation between prints. On our presses we print and re-ink between every 25 impressions on floods. This helps keep color consistent, however it can still be tricky. While we strive for perfect consistency, our product is part of an antique printing process. Unlike offset presses, our presses do not have digital inking fountains so all our print runs are done by comparison. Here is a sample “fan” of Elliott’s cards that we felt were a match to his pantone specification, and shows slight …
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